It is well known that shopping centres have undergone major transformations in recent years, as they had to adapt to the new demands and lifestyles of their visitors. One fundamental aspect in this process is advertising: the tool to communicate new approaches and being in contact with customers.
In this sense, marketing professionals have been forced to create new ways of conveying their ideas and adapting centres as places of recreation and leisure; in a few words: generating new experiences for users. In consequence, new promotional possibilities have emerged and we are going to tell you all about this!
Marketing professionals have been forced to create new ways of conveying their ideas and adapting centres
There are many advantages of advertising in shopping centres, such as the building of loyalty of brands. Consumers of products within shopping centres are one of the most loyal, that is why it is important to be present in these environments. Another benefit is competitive differentiation. Some aspects, such as having advertisements in more shopping centres or the location where the advertisement is located within it, are indicators of a good reputation.
Other advantages of advertising include visibility, which can be implemented to highlight promotions and achieve customer appeal, and purchase decision, as it has been shown that advertising is extremely important when it comes to making up your mind when acquiring products and services. Besides, advertising in shopping centres tends to be much cheaper than other options and it favours cross-selling actions, which consist in suggesting products related to a type of purchase that has already taken place.
Advertising in shopping centres tends to be much cheaper than other options and it favours cross-selling actions
Advertising in shopping centres will continue to grow in the future and that is why BAC offers the possibility to rent commercial spaces in shopping centres, like billboards, banners, elevator wraps, table tops, among other options.
It is important to keep in mind that most consumers are looking for an immediate profit and want to buy where and when they want. This is why shopping centres have to complete online sales, generating sensory experiences that will lead to a purchase action.
