The perks of having physical stores
We are constantly discussing the advantages of online shopping and e-commerce, but we should not forget about the importance of physical stores. Definitely having many options only a click away is really attractive, yet in-store operations also boost sales and brand awareness. One thing is for sure: after the covid-29 pandemic, physical stores will definitely […]
Implementing technology to be ahead of the pack
It is well known that COVID-19 deeply changed every aspect of our personal and professional lives, in all fields and spheres. And the impact it had on the real estate industry forced workers to adapt to a new reality. Shopping malls were closed and sat empty for months. Merchants were forced to develop new strategies […]
Big data, big opportunities
It is no news that big data is radically changing almost all business processes. With the advent of new technology, bigger amounts of data are gathered more effectively than ever before ―and companies must take advantage of it. This dynamic is changing established ways of working within real estate. For instance, transaction data used in […]
Stores may pop and go, but specialty leasing has come to stay
Specialty leasing implies setting up a temporary pop-up store, for instance, in shopping centers, office buildings or large supermarkets. It provides an excellent opportunity to reach your final consumer directly in a creative, unique and original way. Most brands are already embracing this trend to advertise their products and services in a different format. Specialty […]
Happy New Year of Opportunities for the Retail Industry
With every new year, comes a new opportunity to adapt to the needs of the dynamic and constantly evolving retail sector. It is well known that, as of the beginning of the pandemic, the importance of adapting to the customers’ needs has been growing permanently. The whole World has undergone numerous changes and so did […]
The importance of taking physical stores to the next level
In 2022, retailers need to adopt new strategies and approaches in order to evolve into organizations that prioritise the user needs and experience. Among other important conclusions, this is one of the main ideas stated in Publicis Sapient’s Inaugural “2022 Retail Guide to Next” Report. The digital business transformation company released its inaugural report, including […]