Advertising: The Ace up your Sleeve
It is well known that shopping centres have undergone major transformations in recent years, as they had to adapt to the new demands and lifestyles of their visitors. One fundamental aspect in this process is advertising: the tool to communicate new approaches and being in contact with customers. In this sense, marketing professionals have been […]
Human interaction is at the core of a brand conversion experience
Gastón Ortiz Ramos, CEO at Book A Corner, shares his perspective on attending two important commercial real estate events in the UK: the Revo Conference and Exhibition 2021 and the CREtech London. Normally, these venues imply many expectations and opportunities, but this year these were highlighted by the general excitement about sharing in-person events again. […]
On the Right Path
The best way to celebrate achievements is sharing them and that is why we are proud to announce that Book A Corner is part of the Ranking of the most innovative startups in Spain in 2021. El Referente published the second of these reports, having previously contacted more than 150 agents of who, for the initial […]
From a wide variety of points of view
In the new volume, this month Hi Retail presents the retail revolution. As a summary of all the advice and ideas that we have been sharing on this topic, we will take a journey through the different opinions that are presented in this publication. The retail industry is facing a two-sided situation, where e-commerce is […]
A change of focus: Putting the spotlight on consumer experience
Over the last months, we have witnessed an important transformation in terms of the way to do business and a particular shift to the consumer experience has taken place in the retail industry. Join us and explore with us the critical signals of change that are currently influencing the global retail environment and the changes […]
The PropTech Market: On the top of the Real Estate world
After the last years of collective experience with COVID-19, the Real Estate industry is increasingly incorporating technology in its processes. Because of the lockdown, the real estate leaders had to rethink how physical assets are built and operated, while the construction sector has been trying to improve safety trends. Now that the bridge between real […]
Blazing a new trail
We are really excited to share that we are now part of TF LABS! TheFringe/LABS is a startup factory focused on incubating and accelerating proptech and data driven tech startups. TF/LABS launches and develops technological startups that will change the future of the market —which is why they believe in Book A Corner. Being experienced […]
Working together towards a common vision
We are very excited to announce that we continue our digitization journey by becoming part of the Revo Community and the French Council of Shopping Centers (CNCC), two of the largest associations of shopping centers in Europe. Let’s meet them in more detail! REVO Revo Community supports the interests and values of the whole retail, […]
Commercial Real Estate and the Digitization Process
As has been discussed in previous articles, technology and digital innovations have come to stay. And the most important benefit is that they can help companies improve their specialty leasing processes, which are increasingly highlighted by the situation we are currently experiencing due to the COVID-19 pandemic. A clear example: SERES, a leader of the […]
Evolving is already in the DNA of the commercial real estate sector
It comes as no surprise that consumer trends and habits keep changing, especially after the acceleration in digital transformation brought by the pandemic. Therefore, shopping centres and the retail sector should adapt and consider new suitable strategies. Evolution always takes time, so the moment to start thinking about the future is now. Innovation and forward-thinking […]
New trends and opportunities for retail
E-commerce is a rapidly growing phenomena nowadays, and it has intensified due to the recent global health crisis. As a result of the restrictions to prevent the spread of COVID-19, customers were encouraged to implement online shopping and, according to a report by Backslash, TBWA, the future of retail is headed in that direction. It […]
Consumer buying behaviour and adaptability
What will the new normal be? It is still early to know if the consumer will adopt the behaviour from before the COVID-19 crisis one more time or to interpret which changes have come to stay. Undoubtedly, the transformations that consumer behaviour and habits present will need to be reflected in shopping centres and their […]